When I first arrived in Denmark, I saw something I haven’t seen since, which was a parade of Danish soldiers walking down the street.

These were soldiers that were just back from duty in a very violent war zone, and what I remember most about the parade is that the crowd was entirely silent.

I gave a weak little cheer – hooray! – because that’s what I would do in my own culture, but I was the only one.

I remember reading in the media afterwards that it was difficult for Danes to understand how well-raised Danish boys could get involved in any type of war, any type of military activity that might involve hurting people.

Well-raised Danish boys would always be peaceful.

“Conflict-Shy?”

I don’t know if the recent conflict in Ukraine has changed that belief, as people realize that aggressive warfare can still happen in Europe. Violence sometimes comes to you, whether you like it or not.

But I’m often told that in their daily lives Danes are “conflict-shy”, or konfliktsky in Danish.

I don’t think this is true. They are happy to loudly share their opinions in situations where they don’t have to deal with the fallout, like yelling at you as they whizz past you in the bicycle lanes. If you try to catch up with them to continue the conversation, they’ll bike away pretty fast.

They’re happy to share their opinion, they just don’t want to hear yours.

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Danish humor is a tricky thing for many foreigners. Danes compete with the Brits for world leaders in dry humor and sarcasm, but it can be hard for foreigners to figure out what’s a joke and what’s not.

In Denmark, if you drop the ball at work, drop your lunch entrée down the front of your business shirt, or make a fool of yourself for any other reason, you’re supposed to be able to laugh at your own bumbling.

In fact, the Danes have a tradition called the kvajebajer (failure beer) or kvajekage (failure cake.)
The person who makes a big mistake offers this beer or cake to others as a way of playfully admitting that he or she failed to live up to expectations.

One of my LinkedIn contacts, for example, worked for a company that failed to meet an important delivery date by two days. When it finally delivered the product, it also delivered a brightly-colored “failure cake”, which everyone took a few moments of the workday to enjoy.

Not all Danish humor is funny

Making fun of yourself can be fun and light-hearted, but Danish humor is not always so gentle.

Danish humor

Unik, the spokesman for a chain of cosmetics shops, says “I don’t shop here.” Classic Danish humor.

When directed at others, Danish humor is a perennial source of confusion for foreigners, and it can be a source of misunderstanding and discomfort in the office.

The basis of Danish humor is keeping people’s egos in line by cutting down anyone who thinks himself better than others. At its best, it’s self-deprecating, good-natured and playful, but it can also be dry, dark, and weird, and occasionally passive-aggressive and cruel. It is rarely laugh-out-loud funny.

For example, I was in a meeting held at one of the renovated 18th-century buildings beloved by the Danish creative class. We were upstairs in a room that had been converted from an attic. Thick wooden beams held up the slanting walls.

One of the meeting participants reached down to plug in her computer and, sitting up too quickly, bashed her head against the thick beam. There was a loud “thunk” as her skull hit the heavy wood, and an uncomfortable moment as she clutched her aching head.

Then someone in the room broke the silence. “No damage done,” he said cheerfully. “Not much in there anyway.”

She was Danish – she thought it was funny. Someone else might not have.

Sarcasm is seen as a sign of intelligence

For Danes, biting sarcasm is seen as proof of intelligence, confidence and wit. Foreigners already dealing with cultural confusion don’t always see it that way, particularly if the sarcasm is coming from their supervisor.

Most Danes are smart enough to avoid the worst aspects of Danish humor with newcomers, but sometimes a little barbed comment slips out anyway.

For example, if you arrive at a meeting a few minutes late, the meeting leader might say drily, “I hear you can buy watch batteries at the supermarket these days.” That’s a joke – and a reminder that tardiness is not appreciated.

It’s often said that when a foreigner is included into a circle of Danish humor, it’s because Danes know they can take it, and that they have accepted you as part of the group.

Until then, remember that if a Dane seems to be making fun of you, they are trying to laugh with you, not at you.

Or they are trying to get you to fall in line. It’s hard to be sure.

If you’re not sure if what someone is saying is supposed to be a joke, ask them.

No “big arm movements”

While passive-aggression is common in Denmark, open warfare is not.

Don’t raise your voice. Don’t yell. Don’t wave your arms around to make a point. (The Danes have a saying for people they see as too expressive – “he has big arm movements.”) And never, ever lose your temper.

In many cultures, losing your temper is seen as a sign of power and passion. Make a scene is a way of showing that you really care about something. If that something is an important personal relationship or an honorable political position, losing your temper is seen as noble and justified.

This is not true in Danish culture, where losing your temper is seen as a sign that you are childish, unable to control yourself, and basically untrustworthy.

Danes immediately lose respect for someone who “melts down.” If you think you’re going to blow your top at work, excuse yourself and go take a walk. (I’ve done it myself a few times.)

Someone who has been on the receiving end of your anger won’t forget quickly, and won’t be afraid to tell his friends or business contacts about your “crazy” behavior.

You never want to have an enemy in a small country like Denmark, where you will meet the same people again and again.

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Read also:
April Fool’s in Denmark and the rough game of Danish humor
The Kvajebajer, or “Failure Beer”, and what it means for Danish working culture

There’s no reason to spend a lot on what you wear to work in Denmark. Danes, by nature, are not flashy dressers.

In most Danish business environments, you’ll be perfectly well dressed in a fitted pair of business trousers, dark shoes, and a solid-color sweater or dress shirt. Male or female, you’ll never go wrong with quiet colors like burgundy, dark blue, dark green, brown, or black.

Subtle good taste is the preferred style. Obvious designer labels are considered tacky, but quality cut and fabric are appreciated.

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On your first day at work in Denmark, you may find a pretty bouquet of flowers on your desk to welcome you.

(This terrified a Chinese acquaintance of mine, who was accustomed to receiving flowers on her last day at work. She thought she’d been fired before she ever sat down.)

In Denmark, the bouquet is just a way to say “welcome” and to add some sunshine to an arduous day that is sure to include many handshakes and computer passwords.

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Many Danes meet their future spouses at work. Yet there are also strict laws in Denmark against sexual harassment.

Where do you draw a line between harassment and two adults developing tender feelings for each other?

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In an anti-authoritarian country like Denmark, being a boss is a precarious (social) position. Danish bosses don’t like to flaunt their authority.

In fact, when you enter a room of Danes, it is often difficult to tell which one is the boss. The social cues that point to a big cheese in other cultures – the flashy watch, the oversize office, the glamorous yet servile executive assistant – are considered poor taste in egalitarian Denmark.

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On-the-job benefits in Denmark come in three categories: the kind every Danish worker gets, the kind everyone at your company gets, and the kind only top dogs at your company get.

When you talk with a future employer, there’s not all that much room for negotiation, unless you’re coming in at a very high level or have a highly sought-after specialty.

In most cases, as American kindergarteners say, “You get what you get and you don’t get upset.” Fortunately, job benefits in Denmark tend to be generous.

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If you’re coming from abroad to work in Denmark, you may be bringing along your spouse. That can be great – it’s nice to have someone to shiver through the Danish summer with.

But unhappy spouses are one of the main reasons that people who come to work in Denmark end up leaving.

Denmark is not an easy place to make friends, given that Danish culture tends toward “respecting your privacy” by not striking up conversations with strangers.

It can also be tough for spouses to get jobs in Denmark, particularly well-educated spouses seeking jobs at their level of expertise.

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When I do How to Live in Denmark presentations, I generally ask for just a few simple items – a screen, a remote, and a glass of water.

On a recent gig, I was provided with everything except the water. And since I had met several of the company’s employees when I arrived – handshakes with Mette, Søren, Nikolaj – I asked one of them to kindly get me a glass of water. I asked Nikolaj.

Nikolaj smiled, walked off, and brought me back a glass of water.

It was only after the presentation was finished and I was home making connections on LinkedIn that I found out that Nikolaj was Senior Vice President for Europe, with more than 650 people working for him and a salary that must have been in the 3 million-kroner-a-year zone.

But Nikolaj had never mentioned his title to me, because that’s just not done in Denmark.

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When you first arrive in Denmark to work or look for work, the last thing you need is another monthly expense. So many foreigners “save money” by not joining a union.

And I was one of them. To be honest, joining a union never even occurred to me.

In the US, unions are either for hands-on workers – steelworkers, hotel maids – or for civil servants, like schoolteachers and cops. Knowledge workers and creative types are almost never unionized.

But that’s not true in Denmark, where engineers, doctors, lawyers, bankers, managers, and writers regularly join unions.

Unions can arguably be even more important for foreign employees than they are for Danes.

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