Americans and Danes both enjoy a good business deal, but there are significant differences between US business culture vs Danish business culture.

The most significant difference is the importance of trust in Danish culture and business culture.

As a small country where people generally know each other, it’s easy for the Danes to trust each other, and in business terms this means less monitoring and less record-keeping. Lawsuits and litigation is much less common in Denmark than they are in the US, so Danes spend less time documenting their activities in case of a lawsuit.